Welcome to Bartopia for Admins! We’re excited to get you set up running your own listing for your bar, restaurant, brewery, distillery, wine bar, cocktail lounge, or anything else that’s on Bartopia. Below we’ll walk you through everything you might need to run your business’s page on Bartopia.
An important disclosure: the Admin side of Bartopia is designed only for use on desktop. Meaning you will need either a computer or tablet to make changes. You won’t be able to access these tools within the app, so this guide is entirely focused on the desktop display.
Claiming Your Listing
The first step to claiming your listing is getting to it. You can search for the name of your business in the search box on the main Bartopia desktop site.
Once you’re on your bar or restaurants’ page, click the “Claim Now!” button in the bottom right of the screen. It will be below the map and business information. Once your click to claim it, you’ll see this form:
None of this information is public facing, it’s only for your use of this account as a professional. Use whichever email address and phone number you prefer. For the “Verification Details”, this is where we make sure you are indeed an authorized admin for this business, and to avoid imposters messing with your brand profile.
If you’ve already spoken with a member of our team, please just fill in their name here. If you haven’t, we’re thrilled you’ve found this on your own and to get you set up. The easiest way to verify you is to have you write “Instagram” then message us on your official Instagram account with the same first and last name you filled this form out with. We’ll reach out to you after to introduce ourselves and offer any assistance you might need!
If you don’t yet have an account, you’ll receive an email after submitting this form that will walk you through creating a password and logging in. If you do have an account already, simply check the box that says “Returning user? Check This Box to Sign In”, and enter your username and password.
INTRODUCTION
Once we approve your claim, you’ll see the check-mark verification next to your brand name [1]. You can now change and update anything about your page.
To edit permanent or constant aspects of your business such as hours/location, social media links and importantly your deals and specials; click the “Edit” button in the bottom right corner [2]. We’ll get into this more soon.
Everything else will be found in your Dashboard, which can be accessed by clicking your profile in the top right [3], or hovering over it, then clicking Dashboard.
Your Dashboard is where you can view analytics for your page, create events, coupons, announcements, and more. We’ll cover this in-depth later in this article.
EDIT LISTING
Lets dive into what information is held in the “Edit Your Listing” page. You can conceptualize this section as needing an update any time you would change something on your website. You should rarely need to update it unless fundamental aspects of your business change, such as your hours of operation or weekly specials.
Primary Listing Details
Listing Title
This is the name of your establishment. If you have multiple locations in the same state or county, you might consider adding a location detail to the title to distinguish it and avoid confusion. It’s up to you!
Tagline
You have the option to add your business tagline or slogan by checking the box under the Listing Title field.
Full Address
We recommend using the “Search By Google” method (highlighted in blue and selected by Default). It will be easier and quicker for you, and it optimizes for our map feature better than Manual Coordinates.
City
City is where in Charleston your bar/restaurant is located, and is separate from the address. Bartopia users can search different areas of Charleston, so this will help your page be found by more people.
Website
Link your website for users to look deeper into your offerings! If you have multiple locations, we recommend using the link to this listing’s webpage specifically.
Phone
This should be the landline number for your establishment.
Whatsapp
This is optional.
Category & Services
In this section, select as many categories as best describes your establishment. Most establishments are more than one, such as both a bar and restaurant or a bar and cocktail lounge, so we encourage selecting multiple. Users can search by these categories, so these help your page get discovered too!
Features
Features are the most common way Bartopia users search for bars and deals. This is a summary of your deals that users can browse, so make sure to select all that apply to your happy hour or weekly specials.
If you select any of these features, they must match what you enter in the “Food and Drink Deals” box further down. Any discrepancies will frustrate users who find your page from these features.
Price Details
The Price Level is an additional part of your branding on Bartopia, and is another way users can filter and search for places. You also have the option to list the price range of your menu so that customers have a better idea of what they can expect to spend.
Business Hours
Your Hours of Operation will be straight forward. Some establishments close in-between lunch and dinner, so we give you the option to add a second time slot by checking the box in the bottom right. Once you have chosen the hours for a selected day, press the blue + button to save that day.
If you close at or after midnight some days and it won’t let you complete your hours, please reach out to us and we will edit it for you. We’re working on fixing this but in the meantime we can only change it from the back-end.
Social Media
This area is for you to provide links for each of your social media accounts. Your social media accounts you provide will be displayed as an icon for each platform. It’s important you provide a link to the webpage of each account and not your username so that users can click on them directly.
Select a platform using the drop-down list, paste in the URL of your page on said platform, then press the blue “+” button.
Frequently Asked Questions
FAQs that you upload will be displayed as drop down questions under your page’s About tab. You’ll need to fill out each question individually as a 2-part question and answer, then press “+ Add New”
We’re working on a way to expedite this process, but in the meantime it’s optional and users can always find an FAQ page directly on your website.
This is how they look:
Deals & Tags
Food and Drink Deals
This is the most important section of your page. It’s built just like any text-editor like Word or Google Docs. You can use different sizing like Header 1, 2, 3 etc. bold, underline and bullet points.
We recommend using H6 for all text, and making headers like “Happy Hour” or “Taco Tuesday” bold. This will look great both on the page and the display in search results.
It’s very important to keep your deals and specials up to date. We want to avoid misleading customers who might be frustrated by coming in expecting deals that no longer exist. You’ll be rewarded for updated deals with higher placements in search results and boosted discoverability.
Tags or Keywords
Tags and keywords are any possible amenity that bars might offer. These are very specific, as opposed to broad searches like the Features and Categories. Some of the most popular include:
Outdoor seating Dog Friendly Craft Cocktails Dive Bar Burgers Margaritas Brunch
You can add as many of these that you can think of (while staying accurate). The more potential searches you show up on the more you’ll be discovered. You only need to separate each tag/keyword with a comma.
To help you out, we made a checklist of around 140 common tags. If you’d like a copy that you can simply fill out, then copy and paste, send us an email to contact@thebartopia.com.
Description
The description of your establishment should be similar or the same as what would go on the About page of your website, or the About section of your Facebook page. Here, Bartopia users can learn more about what you’re all about, plus any cool details that haven’t been represented anywhere else on your Bartopia page.
There’s no limit to this section, and the longer description you include the more discoverable your page will be!
DASHBOARD
Let’s return to your page where we started. To access your dashboard, click on your profile [3], or hover over it, then click Dashboard. This can be accessed anywhere on the Bartopia desktop site.
This starts with a snapshot of analytics for your page. You’re able to see how many people have visited your page, plus how many went on to visit your website or social media. You can expand these menus to see a full breakdown.
Announcements
Announcements are the perfect way to get important messages to your fans and everyone that visits your page. These can be anything currently relevant to your bar/restaurant. Use them for things like promoting upcoming events, temporary changes in your hours, temporary closures, new menu announcements, pushing holiday reservations, and more!
Live Preview
A snapshot of what your Announcement will look like from what you’ve entered into the fields below.
Choose A Listing
Select which bar or restaurant the announcement is for. If you have only one, select that one.
Choose Call to Action Type
Choose the type of call to action. Select from a drop down of options like Announcement, Book Now, Buy Tickets, Contact Us, etc.
Choose An Icon
This is optional. The default icon is a bull-horn, but you can select different options if needed.
Call to Action Title
This is the heading of your Announcement. Check the Live Preview if you’re unsure how it will look.
Description
Add more detail about your announcement using the description.
Button Text
The button will default to the type of Call to Action you selected above. Here you can choose to customize this button instead of using the default.
Button Link
Send users wherever you’d like. This can be your website, a landing page, a Google form, a ticket website, etc.
Events
Events are one of the biggest part of Bartopia and probably what you’ll come to the dashboard for the most. Any unique event that you’re hosting like themed trivia, live music shows, markets, pop-ups, etc. should be added to Bartopia. Anything that you’d add to Facebook Events, you should also add to Bartopia.
Users can scroll through everything coming up, and even buy tickets directly in the app. This is a great way to expand your reach and get more people attending and discovering your page!
For most fields, you can just copy and paste from Facebook, if you’ve already added the event there!
Clicking the “+ Add Event” button gives you a brief form about your event.
Choose An Event Organizer’s Listing
If you have multiple bars that you manage, this is to select the host of this event.
Event Title
The title of your event. We recommend leaving out the name of your bar, since it will say that right below the Title. For example, “Groove Kitty Live” instead of “Groove Kitty Live at The Roost”
Event Location
We highly recommend using the default “Search By Google” method. This will suggest the full address just by typing in the name of your bar/restaurant. This also helps display the location on our map better than manual coordinates.
Event Start & End
Select the start and end time of your event. If your event doesn’t have an end time, please select one that gives enough time, like 1 am the following day.
Event Description
You have as much room as you need for the event description. Please provide as much detail as possible.
Event Tickets
This is optional. If you’re event is ticketed, you can add the link here for Bartopia users to buy. After pasting the link, just click the plus button.
Event Featured Image
Your image or flyer for the event will display in a 3:2 ratio. If you upload a file in another ratio, it will be cropped automatically and you may lose important content. If you need any help with formatting, just send us an email to contact@thebartopia.com!
Once you’ve added some events, they will show up on the Events tab where you can see all upcoming and previous events you’ve created. If you need to edit or delete any, you can do so easily by clicking the 3 dots next to any event.
Coupons
Coupons will probably rarely be used but may be useful to some businesses. Once we click the Coupons tab and press the “+ Add New” button we are given the above menu, very similar to Events.
Choose A Listing For The Coupon
Same as in the Events tab, here you’ll choose which listing the coupon is for. Unless you have multiple listings this will just be your establishments’ listing.
Coupon Title
You’ll put the amount in the next field so this should be some other title relating to the day or event, Wine Wednesday for example.
Coupon Code
This is what will display on screen when a user clicks your coupon button. If you’re offering a coupon for users to redeem in person at your bar, make sure this is something all your staff will recognize.
Discount Value
Here you can offer a specific dollar amount off or a percentage discount off the total.
Coupon Starts
Choose when your coupon will be active. Unless it’s active indefinitely, you’ll need to also toggle and select and end date and time. This determines when the coupon is visible on your page to users.
Button Name
This button will display the coupon code you filled in above, upon being clicked. This is designed for users to show to a bartender or server and redeem in-person.
External URL
If instead of redeeming in-person, the coupon is to be used online, you can add a link that users will follow upon clicking the coupon button.
Coupon Details
Here you can provide more details about usage of the coupon or the motivation behind it.
Coupon Featured Image
Similar to in Events, if you have a graphic or poster already made you can upload it here in a 3:2 ratio.
Menu
For the menu section, please ignore the 1st and 3rd tabs, “All Menus” and “Online Food Ordering Services” respectfully.
The second tab is where you can manage and upload your menu. Simply select your listing, add the file of your menu, and click the blue Plus button.
The file for your menu can be any image file like .png, .jpg, or .webp. It also can be a PDF.
This is how the menu you upload will open when users click on it.
Listings
The listings tab is only relevant if you have multiple listings that you manage under your account. For example if you’re the Marketing Manager of a restaurant group, you can see an overview of each bar and access their pages here. Plus you can see viewer data for each bar individually.
Invoices
Don’t worry, Bartopia will always be free. We’ll be offering advertising solutions for bars and restaurants soon as we continue to grow our user-base. If you buy ads for your page, the invoices will all show up here.
Saved
Bartopia users can save their favorite bars and restaurants to view later on their profile. But who says just because you’re an admin you can’t be a user too? If you use the Bartopia app yourself, you can save your favorites too. It’s much more user friendly within the app.
Conclusion
That wraps up our comprehensive admin guide to using Bartopia. We hope this was helpful and can answer any potential questions that you may encounter. As always please reach out to us through the Contact Us page or email contact@thebartopia.com with literally anything we are more than happy to help.
We’ll keep you updated as we bring out more marketing tools for bars and restaurants.